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SAN JUAN wall by Colectivo Morivivi

Opening doors

Susel Cruz

Global Solutions Sales Executive

When Susel arrived in Mexico, she was carrying a backpack, a pair of shoes, and three changes of clothes. Having recently graduated in journalism, she left Cuba alone in search of new opportunities.

In the new country, she came across people who were similar to Cubans, hospitable and resilient, and a completely different society. She had, however, little time to think about similarities and differences - her prime concern was to find a job as quickly as possible prime concern was to find a job as quickly as possible.

It was not long before she faced two possibilities: being a receptionist at a car dealership or at a technology company. She chose the latter, not knowing how much herdecision would affect her life from there on - years later, the experience in the area would help her get a job at SAP, but we have not gotten to that part of the story yet.

As soon as she started working as a receptionist at that company, Susel was told there would be a 15-day trial period to determine if she would stay permanently. She accepted, certain that she would find her place. And that is what happened. She founddrawers and cabinets filled with unorganized documents and contracts, and offered to sort them. Whenever herboss needed a document, she knew exactly where it was. She became a permanent employee and started working alongside him.

One day, at the office, someone had bought a watch in Canada that had a defect. Susel had learned to speak French in Cuba, and again, at that moment, she still had no idea how that would affect her life. But to understand how she got to the incident of the Canadian watch, let us go back a few years in time - after all, Susel's life is a tightly woven plot.

Susel was born in Cuba, into a humble family. So that they could save on food and clothing, she went to study at a military school where she could stay the entire week. There, she found out she was good at communicating and decided to major injournalism.

She then got admitted to the University of Havana, which, according to her, “showed her other realities and possibilities.” So she decided she wanted to continue weaving the plot of her story in another country.

In the Cuban capital, there was a branch of the French Alliance, which Susel saw as an opportunity to try life somewhere new. At the age of 20, she learned French, earned a scholarship, and was able to get her passport, but the government did not allow her to leave her native country.

Shortly after, she met the owner of a Mexican school, for which she began to translate texts from French into Spanish. “I mentioned thatI did not know how to leave the country, and she said she would help me do the paperwork to get into Mexico,” says Susel.

The young woman's family had an apartment, and put it up for sale so thatSusel couldfollow her dream. With the money, she got the documents and started her life in Mexico.

Now let us go back to the Canadian watch: it was defective, and in order to fix it, the manufacturer had to be contacted in the only language in which support was offered: French. As the owner of the piece did not speak the language, Susel offered to make the call. She phoned the manufacturer, explained the problem, and convinced him to ship a new product.

The boss heard her talking and discovered her talent in arguing and persuading people - in other words, in opening doors. He gave her the list of the most “difficult” clients for her to contact.

Susel was becoming increasingly eager to learn about business. She researched, took courses and obtained all commercial certifications possible. She knocked on the door of the company's Commercial Director and said she deserved an opportunity to grow. “You must be afraid of your dreams, because they can come true,” he replied.


She got promoted and became responsible for contacting clients and scheduling meetings. Herboss was impressed - while her colleagues managed to schedule two meetings a week, she scheduled two a day - showing that opening doors was, in fact, a talent. He put Susel in charge of the team.

Shortly after, the young woman discovered that, even though she was the sector leader, the first to arrive and the last to leave, she earned less than everyone else did. She asked for a raise, received a poor proposal, applied foranother company and got a new job - after all, her job was doors, so it was not difficult to open one for herself.

Along the way, she met many incredible people, with whom she exchanged experiences and learned everything that was possible. In no time, she learned how to drive, bought a car, and started visiting customers: she was officially working insales.

After talks and visits, came the proposal to work somewhere new, where she would start a project in a sector still little explored by the company - they needed someone who was not afraid and who took on challenges.

Following her path, Susel never stopped opening doors. She met an SAP employee, became interested in the company and got a job therethere. At SAP, she began to work by gathering and reaping the fruits of the many skills she had developed throughout her career - after all, she acts as a Sales Executive at one of the best technology companies to work for, according to the Great Place To Work ranking.

“It is a long story, but that is how I got here. Mexico has given me many opportunities. I was able to buy a car and a house, help my father, my mother-in-law, my grandparents,” she reflects, wondering what the next door to open will be.

Address of graffiti art: 361 Juan Ponce de Leon Av. – Puerta de Tierra | San Juan, Puerto Rico