The possibility of learning and developing permanently is one of the things that most fascinates Soraida. Her 15 years of experience managing projects in different sectors translate into a constant reinvention, which keeps her motivation levels high. For her, work has always been a very important part of life, and she insists that each professional project is an aggregating experience and a positive investment of her time.
She does not divide her world between her career and her family as they are both intertwined. There’s no such thing as a “personal or professional life,” but just “life,” which includes her two daughters, Jesica Lorena, 16, and Angelica Sofia, 8. The girls are as much part of her mother’s work as Soraida is.